Our Mission

End fashion waste by empowering shoppers to maximise the value of everything they buy.

Fashion retail is ready for a transformation. Retailers today have one primary goal: To sell you as many clothes as possible. Once you walk out the door, their job is done, and the only time you hear from them again is when they want to sell you even more clothes.

The result is a massive waste of both money and resources. The clothes you drop in the collection or rubbish bin every year are actually worth over £300 per household (£400-500 billion per year globally), and around 85% of them end up in landfill (over 80 billion garments worldwide).

At Stilbaar, we’re dedicated to redefining the fashion shopping experience. Our simple pledge is that we buy back every single garment for store credit as soon as you’re done using it, regardless of condition. We then resell or regenerate every garment.

The result? You receive the current market value of every garment you buy from us, effortlessly. And absolutely none of those garments will ever see landfill.

We previously helped major brands such as Adidas and John Lewis enable instant sell-back from their customers, setting records for product recirculation in the process (you can read about our predecessor company, Stuffstr, here). We saw first-hand how excited shoppers became when they realised they could sell back any purchase both instantly and effortlessly. Our experiences inspired us to create Stilbaar.

Stilbaar replaces the goal of selling you as many clothes as possible with a much richer goal: Maximising the value of everything you buy.

The Stilbaar Team

John Atcheson, Co-Founder/CEO

John has a long history in both startups and circularity. Prior to founding Stilbaar and our predecessor company, Stuffstr, John helped to launch Getaround (NYSE:GETR), the world’s leading peer-to-peer car sharing company. John has been a network member of circular economy pioneers the Ellen MacArthur Foundation since 2014, and previously served as board chair of Sightline Institute, a leading US-based sustainability think-tank.

James Pamplin, Co-Founder/CTO

James was the tech lead at our predecessor company, Stuffstr, where he was instrumental in the company receiving the 2020 World Retail Award for Retail Technology Game-Changer. James has served as CTO of multiple startups, and has held lead and senior full-stack engineering roles at companies such as Barclaycard, Guardian News & Media and The BBC.

Sandrine Kockum, Fashion Director

Sandrine is the most recent addition to our team, bringing with her the Stilbaar name and a keen eye for sustainable women’s fashion. Sandrine founded and ran a Sweden-based sustainable retailer under the name Stilbaar through 2023, where she established a reputation for handpicked sustainable luxury. She previously served as Head of Business Development EMEA for Christie’s International Real Estate after working for world-renowned brands such as Alexander McQueen and Dior.