Aiayu – pronounced [ai-ya-yu] – means ‘soul’ in the indigenous Aymara language from Bolivia. The label aims to make products made with care for the environment, the worker and the wearer. All pieces are made in Bolivia, India and Nepal and are intimately connected to their origin and people. AIAYU does not view waste as a problem but rather as an opportunity to recycle, use and re-use fabric to create something new. ⁠
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